About SMGL
Incorporated in 1992 in the wake of Multi-Party politics in Tanzania complemented with Mass Media Liberalization which opened up the industry to private investors, Sahara Media Group Ltd (SMG) has grown to be the leading media company in the country and the rest of East and Central Africa.
With its vision and mission statements clearly spelled out as a first choice media for Audience and Advertisers in Africa and a responsible media house providing content suitable for the targeted audience; keeping pace with technological advancement and providing services with value for money and resources the Group has continued to adhere to the fundamental principles of professional journalism.
It has indeed remained non-partisan, independent, objective and truthful in its program productions and dissemination through its three main stream TV and Radio stations that is Star TV, Radio Free Africa and Kiss FM. The Group also embraces a weekly tabloid Msanii Africa which is serving the majority of up-country peasant communities.
SMG Ltd formerly known as Sahara Communication & Publishing Company Ltd (SCPC) is wholly owned by indigenous Tanzanians and has established Mwanza City the main operational centre.
At its inception, it entered into the print media by producing two publications an English Weekly Mail and a Kiswahili newspaper Msanii Afrika.
In 1995, SCPC now SMG obtained a broadcast license and Radio Free Africa (RFA) hit the airwaves at the end of August the same year covering only one administrative region Mwanza and its environs. This set the stage for the subsequent phases in its growth.
From the experiences gained in the setting up and operation of the broadcast equipment, in the second phase, SCPC embarked on a systematic program to expand its broadcast infrastructure to cover more regional areas.
Indeed the main strategic goal being to capture a bigger market share by bringing the Company’s broadcasting service to Dar es Salaam, the commercial capital of Tanzania.
In 1997 RFA started broadcasting on 24 hrs two years after, it grew to exhaust its allocated quota of five broadcast regions.
In 1998 a second radio station Kiss FM was started to cater for English broadcasting so as to make the audience to have an alternative preferences with focus on youth and out of school audience segment. This also created an opportunity to increase overall market share and hence generate more income.
Star TV came into operation in the year 2000 to tap into the lucrative market of television broadcasting. It expanded to Arusha and Dar es Salaam in 2001, but due to lack of means of delivering the programming from the Mwanza Broadcast House, a synchronized TV programming in Mwanza, Arusha and Dar es Salaam did not take place until 2003 when a satellite TV uplink was installed in Mwanza transmitting station.
The satellite signal being free-to-air opened Star TV programming to an even bigger audience who receive TV programming from cable TV operators or via direct to home satellite equipment.
With the recent change of national broadcasting quotas policy, RFA and Star TV are now licensed as national commercial service broadcast stations with a mandate to provide content services throughout the country.
Kiss FM is licensed as a regional commercial service broadcasting station and it is currently covering more than 50% of all Tanzania’s regions which makes it a nearest contender for National Commercial Content Service provider.
To date SMG operates a combined number of 39 TV and radio transmitters spreading within the borders of Tanzania; however this number is still set to grow as the Group continues to consolidate its position at the top of the commercial service broadcasters.
From the data provided by media monitoring agents, RFA, Kiss FM and Star TV are leading brand names in the Tanzanian broadcast industry with audience figures of 15mil, 10mil and 8mil respectively and a combined commercial market share of 54%.
With the infrastructure now in place, the main objective in the coming phases is to further increase the Group’s market share by fortification of the infrastructure, maintaining and improving the programming content of its stations and also increasing human capital by investing more in human resources.
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Nafikiri mimi sio wa kwanza kusema kuhusu hili nitalosema
ila natumai mtaona uzito wa hili jambo.tunakuombeni mutuekee tamthilia ya dahil-may isang ikaw au kwa lugha nyengine destined heat.
Ninapenda sana kuitazama Star hususan katika vipindi vyenu japo kwa baadhi ya mambo mnapaswa kuwa smart.
1. Studio ya Dar es Salaam inapaswa iwe kwenye hadhi nzuri hususan VITI vya wageni, maana haipendezi kwa chombo cha habari kikubwa kama hicho halafu viti vya studio viwe ni kama viti vya darasani. Mwambieni mkurugenzi wenu alitazame hili kwa ukaribu sana.
2. Jitahidini pia muwe na mada za jioni ambazo ni ‘live’ kama ilivyo TUONGEE ASUBUHI. iwapo mtaweza kufanya hivyo naimani mtakuwa ni Bora zaidi kutazamwa kuliko channels zingine na mtajizolea sifa lukuki.
3. Wekeni updates za kila taarifa za habari au hata kwenye vipindi vingine highlights ya TAARIFA ZA KIUCHUMI NA HISA kama wenzenu wa Citizen, jipenyezeni.
4. Jikiteni sana katika mada za vijana, nasi tupo hapa mjini Mwanza hivyo mtutumie tuwape michango mizuri yenye kujenga nchi yetu ya Tanzania.
Nawasilisha.
NAPENDA SANA KUANGALIA STAR TV NAOMBEN PIA MJITAHIDI KUTULETEA MECHI ANGALAU ZA LIGI KUU YA VODACOM HAPO MIMI NITAIKUBALI STARTV KUWA NDIO KITUO CHANGU BORA KABISA
Tuanze na Faiza, ni kweli tumekuwa tukipokea mapendekezo kuhusu tamthilia ya Dahil-may Isang, ila tumebanwa sana na ratiba na hasa kwa mwaka huu wa 2012, ila niwe muwazi tunaangalia uwezekano na mambo yakienda sawia tutarejesha hio ila kuna tamthilia nzuri zaidi zinakuja na utafurahi.
Bwana Yousuph tumeyapokea mapendekezo yako kwa mikono miwili na sasa nadhani ukienda katika studio za Dar na hata Mwanza utaona mabadiliko na mengine tutazidi kuyafanyia kazi.
Kwa Solomon ni ukweli usiopingika kuwa tumekuwa tukionyesha mechi za ligi kuu ya Vodacom kwa mda sasa ila kutokana na kupanda kwa gharama na kukosa wadhamini ndo maana mda mwengine hamtuoni, ila tunaendelea kukuletea ligi kuu ya Uingereza EPL live kila jumamosi.
Napapongeza trartv kwa kuanzisha ukurasa huu wa maoni ya watazamaji kwa hilo nawapongeza ila napenda kuuliza kuwa je, ukurasa huu waweza kutumika kuomba wimbo kwenye bonga star tv au kuuliza swali kwenye uliza ujibiwe kwenye RFA au vipindi vinginevyo ktk radio au tv kutoa maoni ushauri au maswali? Nahitaji jibu maana mimi ni mtazamaji star tv na msikilizaji wa rfa ili niweze kunufaika vizuri na vituo bora vya habari vinavyoongoza africa mashariki sahara comunication NAOMBA KUWAKILISHA
Habari mimi naitwa ramadhani haruna wa temeke dar- Mpenzi mkubwa wa Star Tv..Maoni yangu ni kuhusu kipindi cha Oriental Cuisine ambacho huwa kinarushwa hewani na Tv yenu. Tatizo ni kwamba nyie mnarusha kipindi chenu kila week na kinakuwa maeneo hayo hayo ya mwanza na sio maeneo mengine. Tatizo langu kuhusu ubora wa kipindi na aina ya Hotel mnazopita kuwa wanakuwa hawana upeo wa kutosha juu ya mapishi au kuwa hawajajiandaa katika kipindi na kwa muonekano wangu nakuwa mnashusha hadhi ya TV yenu. Baadhi ya hotel zinakuwa hazifuati taratibu za maudhui husika nimejaribu mara nyingi kuandika katika e-mail adress yenu lakini hakuna masuruhisho au marekebisho yoyote yale..number yangu-0777-847623
Mimi ninauliza tamthilia ya dangerous love ina anzalini
HALLOW STAARTV NILISHAULIZA MASWALI KUPITIA UKURASA HUU KUWA JE, NNAWEZA KUTUMA UJUMBE KWENYE VIPINDI VYA RFA KAMA MICHEZO, ULIZA UJIBIWE N.K?
PIA MIMI NI MTAZAMAJI WA FUTUHI LAKIN KUNA MDA SIKUIPATA STARTV NILIVYOREKEBISHA NIKASHANGAA NIKIANGALIA FUTUHI SIWAONI TENA WASANII NILIOWAZOEA KAMA; BABU MKOMBE NA KAFUKU SASA SIJUI MMEWAPELEKA WAPI! MAANA HUWA NAFURAHI ZAIDI NINAPOWAONA HIVYO HAKI YANGU KUJUA NA NINAOMBA NIJIBIWE MAANA NI HAKI YANGU KAMA MTAZAMAJI NA MDAU WA STARTV
NAWATAKIEN UJENZI MWEMA WA TAIFA
Tuanze na Solomon Kwanza tunashukuru sana kwa pongezi zako, nasi tunakuahidi hatutobweteka na tutaendelea kutoa huduma katika ubora unaofaa. Solomon hapa huwezi kuchagua wimbo wala kujiunga na kipindi chochote katika vipindi vya vituo vyetu, ukurasa huu ni kwa ajili ya maoni tu, kwa kutokuwaona baadhi ya wasanii katika kipindi chetu cha FUTUHI ni kutokana na kumaliza mkataba na wasanii hao na wao kuamua kubadilisha mazingira.
Bwana Ramadhani ni kweli kuwa kipindi chetu cha Oriental Cuisine kimekuwa kikirushwa mara kwa mara kupitia hotel za mwanza ama wakati mwengine kupitia studio zetu nambari moja za mwanza, tumepokea mapendekezo yako na sasa tutaangalia ni kwa jinsi gani tunaweza kuboresha kipindi hiki, nichukue fursa hii kwa niaba ya ungozi wa Star tv kukuomba radhi kwa kutojibiwa kwa maoni yako ulokuwa unatutumia.
George tuko katika maandalizi ya kurusha tamthilia hio, endelea kuangalia Star Tv na hivi karibuni utafurahi zaidi.
Star tv mnayo nafasi kubwa sana ya kusaidia kupatikana kwa katiba nzuri itakayowaletea manufaa watanzania wote kwa kuwapa nafasi watu mbalimbali wenye uwezo wa kuelimisha vizuri watanzania kuhusu mambo yanayotakiwa kuingizwa kwenye katiba mpya,kama vile akina JANUARY MAKAMBA,JOHN MNYIKA,TUNDU LISSU,ZITTO KABWE,ALBANUS MARCUS, wanaharakati na wasomi mbalimbali ili watoe elimu ya uraia kwa watanzania ni kwa jinsi gani watoe maoni yao kwenye katiba mpya ili wote tunufaike na keki ya nchi yetu tuliyopewa na Mungu,Hakika faida yake wataipata watoto wenu na wajukuu wenu ambao ndio watakaowatunza vizuri kwa katiba mpya ijayo katika uzee wenu.MUNGU AWABARIKI NA AWAONGOZE ILI MTOE MCHANGO MKUBWA KWA KUWAPA AIR TIME BILA MALIPO WATU WATAKAOSAIDIA KATIKA KUOKOA NCHI HII.